For this branding Campaign for Sargento Cheese. 3 Posters and 3 Billboards. I wanted to stick with what Sargento stands for, Family. So I created cute diverse cheese family with fun cheese puns that go with it. I stuck with the iconic red for Sargento along with the black stripe around on every package. The goal was to make a fun light hearted cheese ad to make you crave Sargento.